Excellus BCBS "Healthy Blue" Campaign
Print, OOH, and TV promoting Excellus BlueCross BlueShield's Healthy Blue rewards program during the 2008 Summer Olympics. Still photography shot with Eric Frick, TV shot on location in Toronto with Radke Films and Director, Jonathan David. Additonal credits: Mike Baron, Copywriter/Creative Director; Max Brown, Co-art Direction (print shoot).
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