Highmark BCBS "Blue Hen" Campaign
Building on an insight that only Highmark Blue Cross Blue Shield Delaware could own, we connected with state employees on an emotional level by tapping into Delawareans' deep Blue Hen pride. And by taking on the personality of their beloved state bird, we demonstrated the value of our plan – and drove a 3-to-1 return on marketing investment. Additional credits: Rick Calzi, Art Director; PJ Galgay, Copywriter; Mike Baron, Commercial Director/VP, Creative Director; JR Kraus, DP; dPost, Editorial; Grant Taylor, Photographer
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Excellus BCBS "Healthy Blue" Campaign
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Highmark BCBS "Six Words" TV
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Bausch + Lomb Renu "Daybreak" TV
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Thule Global Packaging
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